How Mastering One Simple Habit Unlocks Influence, Impact, and Income in Real Estate Sales
Let’s not dance around it: in real estate, waiting for business to come to you is like fishing without bait.
Most agents don’t lack charm, market knowledge, or tools—they lack the habit and confidence to ask. And when they do ask, they often ask too late or too timidly.
But in your Roadmap to Mastery, “The Ask” isn’t just a moment—it’s a practiced Action inside the Consult Mindset → Communication Skillset → Sales Communication. Mastering the ask builds trust, opens doors, grows your sphere, and drives consistent production.
Let’s break down the full suite of professional asks that every real estate agent should use regularly—and systematically—to grow a business that feels both expansive and intentional.
7G Club Meetup: Perfecting The Ask
Wed, April 16th, 9:00 AM Click Here
The Expanded Ask Arsenal: Relationship-First, Results-Focused
1. Ask for Business
Start with the obvious, but do it right.
Tactics:
• “If someone you care about needs real estate guidance, I’d love to be their resource.”
• Instagram/LinkedIn story once per week: “I’m taking on new clients this quarter—want to grab one of the spots?”
• Work this into your weekly database touchpoints: text, DM, or in-person.
2. Ask for Testimonials
Social proof is your silent sales force.
Tactics:
• Automate it: send a link 7 days post-close with 2–3 guiding questions.
• Use Canva to create a template and spotlight quotes on social media or in a newsletter.
• Video format testimonials are even more powerful—Zoom clips, Reels, or Stories.
3. Ask for Referrals
A powerful ask that agents assume is happening when it isn’t.
Tactics:
• Every client wrap-up: “Who else do you know that I should be helping this year?”
• Quarterly “check-in and refer” call blitz to your advocate list.
• Tie in a feel-good reward: donation, coffee card, or fun giveaway.
4. Ask for Entry Into New Networks
One of the most overlooked ways to grow your market power.
Tactics:
• Ask for intros to lenders, wealth managers, HR execs, and neighborhood mavens.
• Speak at alumni or professional association meetups.
• Offer mutual value: “I’ll feature your business to my list if you introduce me to yours.”
5. Ask for Feedback
It builds loyalty and makes you better.
Tactics:
• Exit surveys with three key questions: What stood out? What could improve? Would you refer?
• Use positive feedback in your marketing (“97% of clients rated us 10/10”).
• Use critical feedback in your training and evolution.
6. Ask to Serve
Pure, no-strings-attached value offering.
Tactics:
• Text: “Saw a moving company promo, I thought you might need—want me to forward it?”
• “How can I be a resource for you this season?”
• Help clients with non-real estate needs—become the go-to connector.
7. Ask to Collaborate
Cross-pollination is the new prospecting.
Tactics:
• Ask your favorite local business owner: “Want to team up on a giveaway or co-market?”
• Partner with home services providers on a VIP Concierge Program.
• Offer to co-host an event, webinar, or giveaway with a high-value peer.
8. Ask to Co-Market Listings or Expertise
This is your power-play: ask for visibility and reputation-building.
Tactics:
• Ask top agents in your office: “Want to partner on my new listing’s open house?”
• Pitch yourself to a podcast, YouTube show, or local paper as the market expert.
• Ask an influencer or media-savvy friend to feature you in their content (offer value back).
9. Ask to Go to Lunch (or Coffee)
Face time = trust. Trust = transactions.
Tactics:
• Weekly “Coffee with a Connector” calendar slot: past client, vendor, colleague, or top local.
• Send a quick message: “I’d love to catch up and hear what you’re working on—can I buy you lunch next week?”
• Bonus tip: always bring something to give—market stat sheet, local promo item, or even just great energy.
10. Ask to Take Someone to an Event
Memorable moments build memorable relationships.
Tactics:
• “I have an extra ticket to this event on Thursday—want to join me?”
• Host a table at a charity gala, chamber mixer, or neighborhood concert.
• Create mini client appreciation adventures: happy hours, tours, sporting events.
11. Ask for Advice
Counterintuitive but powerful: people love to help when they feel wise.
Tactics:
• “You’ve built a great business—what’s one thing you’d do if you were me this quarter?”
• Use their feedback and follow up to build rapport: “I tried what you suggested—thank you!”
• Use this to build allies in your niche markets or community.
12. Ask to Share Something of Theirs
Flipping the ask earns goodwill fast.
Tactics:
• “Can I feature your business in my newsletter this month?”
• Share their win or promotion on social and tag them.
• Create a “Client Spotlight” campaign where you shout out their business wins.
The Weekly Ask Audit
At the end of every week, we coach our agents to ask:
• Did I make at least 5 meaningful asks this week?
• Did I diversify them across new business, relationships, and community?
• Did I plant seeds or just harvest old ones?
• Am I creating opportunities—or waiting on them?
Agents who can answer “yes” to these consistently? They don’t worry about slow markets. They’re always building.
👊 Make The Ask Your Superpower
The best agents aren’t the ones who post the most or follow every trend. They’re the ones who ask:
• Boldly
• Thoughtfully
• Systematically
• Without apology
And they ask not just for business—but for opportunities to connect, serve, and grow.
Start asking for what you want.
Start offering what people need.
Start connecting in ways that build more than a pipeline—build a practice.
📌 Want to Systematize the Ask?
The Consult: Communication Skillset of the Agent Roadmap® to Mastery gives you the scripts, strategies, and follow-up systems to make this a weekly habit.
Mindset:
"Kid, you'll move mountains! Today is your day! Your mountain is waiting, so get on your way!"
Dr. Seuss
Mastery This Week:
How to Manage Effective Social Media Ad Campaigns from Start to Finish
A well-planned social media ad campaign is one of the most effective tools for reaching potential clients. Social media platforms like Facebook, Instagram, and LinkedIn offer unparalleled opportunities to target specific audiences, engage users, and convert interest into leads. But running a successful social media ad campaign requires more than creating an ad and hitting “publish.” To achieve high-impact results, real estate agents must approach campaigns strategically, from setting clear objectives to refining targeting and optimizing budgets.
This guide will walk you through each step of managing a social media ad campaign from start to finish, equipping you with the strategies and techniques needed to maximize your reach and turn ad views into valuable leads.
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